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  • Fantasio
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Professional
Personal
Thursday May 10th, 2012
From my own experience I know that artists and creative professionals need a different approach to marketing than most other businesses.

The power artists, musicians and writers have is: "to inspire".To inspire means also "to give" something, a value is created for those who are able to see the beauty in things.

I have come across various sources for marketing and social media but found only a few suitable for creative freelancers.  

What I observed is that there are some overlapping aspects in different marketing strategies, from the psychology of persuasion, to copywriting and internet marketing, the goals of most marketing approaches are all equal: "to inspire action" and to gain a "win-win-situation".

Regardless if it is the book publishing company, the architect, or the freelance programmer, their goals are all the same, to ignite enthusiasm on the right people. 
If you can ignite a spark of inspiration by someone who is into a business which can benefit from your work, there are bigger chances to get proposals, than if your aim is to sell something, People have a sense for solicitors attitudes.
  1. The question "why"
    Determine the reason why you do something and change your communication towards these simple 3 letters. Typically everyone knows "what" they do and "how" they do it, but only a few know "why" they do it. This question should be answered in the following manner and has a critical impact on the following points as well: Why do you do, what you do? Are you hobbyist, or living as freelancer? The goals can be utterly different and expectations from clients as well! Define yourself and build communication around this word, for example if you begin a sentence with "why" in mind, you start with a "because" in a sentence, the result is more persuasive because it automatically brings authenticity to the table.
  2. The "Eiko" benchmark
    In a previous post I have explained my version of the definition on how Eiko Ishioka juried great design, her keywords for this benchmark are: Timelessness, Revolutionary and Originality. If your work can stand this critical test, the result is most likely ahead of any competition.
  3. Are you "good" enough
    With "good" I don´t mean skilled or talented, rather if you have a positive mindset. It is crucial that every communication is positively tuned. There is a bigger chance that prospective clients want to work with you if they do a research and find almost only positive marks from you on the internet or publications, or wherever you may roam. Some artist play drama queen and enjoy results of having people talk about their case of this and that... there is just a tiny problem: the internet does not forget something, information are available forever and people remember always the first impression about someone. My aim is to write always in a manner that prospective clients can imagine a communication on a project as pleasant and fun.
  4. Know, Like & Trust
    The three pillars of effective content marketing apply to artists more than to any other group, nothing spreads easier than images, music and stories through the world wide web. If people get to know your stuff and decide they like it, they are more likely to share it and the more people share your stuff, the more trustworthy you are. If people don´t talk about your stuff, then...think twice, start over and create "something to die for".
  5. Do you have permission?
    Permission presumes trust. Permission is valuable and at the same time it has become a commodity, especially since social media. Permission marketing is valuable, because if used right, you give the right people permission to send you a newsletter, great offers and information (win-win-situation) as they become available. It´s also valuable to have the permission to send the art-director a mail that you are available for hire or your subscribers a newsletter with information regarding an exhibition or simply the permission to show some new works from time to time. Facebook and twitter made all of that easier, but the result is a flood of input and in this allowed scenario of information overload it is vital to stand out: speak only when you have to say something important, post new work when you think it is good enough, put the status quo into question and tell your story instead of doing what everybody else is doing. Enjoy the silence!
 When we understand the true meaning of inspiration, we understand marketing.
Artist don´t create stuff with the intention to sell it in the first place, the only way to make a living as artist is to adopt the habit to create stuff with the intention to inspire.
Tuesday May 1st, 2012
Sam-work-kuler_web.jpg
"Sam Dead" from "The League of Elder"
Currently I´m in a phase of making advanced use of colors in my work to enhance depth, mood and to underline certain values.

While doing so, I found a necessity to share this knowledge and insights in some kind of a reference. There are practical tips for everyday use, this post is useful for traditional artists as well.

When working in a professional environment there is rarely the time to go out and do plein-air paintings or studies, this is something artists have to do in their spare time, to form the foundations and understanding of perception of our environment. On the other hand it is extremely important to see processed works as well, to see the differences and to learn from these observations.

Basically, all knowledge artists have, is built upon passion and is acquired through personal experience, museum-visits, observation and anatomical studies have to be done volunteering for the arts.

Today I want to explore possibilities on how to find working color schemes.
There are several options to use colors and to prevent a misconception here: I just want to explore ways on how to technically utilize colors, not on how to apply them, because the color as inspiration is a universal approach followed by every artist on earth, regardless of the application or final use.

For this it is inevitable to have a decent knowledge on color theory, which is required to get the most out of this post, so if you get stuck on the term "tertiary color scheme" you should get into basic color theory first.

Below there is a list of different ways to get color inspiration, maybe I´ll do a post on how to apply a specific color scheme on a work later.

Like everything from brushes to reference images even colors should find a place in the artists library, lets go:

nature-palette.jpg
Inspiration from nature 
The first and most basic palette everyone recognizes, even if broken down to just two(!) colors.
Advanced color palettes can be found too but require a keen eye and understanding of secondary and tertiary colors.


mona-lisa.jpg
Inspiration from other artists work 
The most common practice used by artists from all around the world. For artist, this still requires understanding of colors, but gives a potential idea of what is possible, what works and what not. Analyzing combinations from masters and successful predecessors is now easier than ever.


Inspiration from Movies
ishot-15.jpg
Image courtesy Walt Disney pictures
Movies shape and change our perception without us even knowing it, sometimes for the better sometimes for the worse. But since art has the freedom to be exaggerated, movies can be a valuable inspiration if used with care.

The best example for experimental and truly masterful use of colors are Disney´s works, find the powerful examples below from the movie "Lion King". For more screens / stills and movies make your own screenshots, or search Screenmusings.org for moods.
screen2.jpg
Image courtesy Walt Disney pictures









One great option is to make use of the mosaic-filter in Photoshop to get a palette out of a screenshot.
For a concrete use in paintings I´d suggest to pick up just the important colors with the Eyedropper-tool to create a swatch from there, or...

Inspiration through tools
It is easy to convert these to a swatch in photoshop via Kuler, opposed to the limited possibilities of the mosaic-filter technique, Kuler picks colors depending on complementary colors, various harmonies and moods.
A practical tool is the online page of Kuler where you can create schemes from an image directly and share them with others. Find my profile on Kuler for more swatches.

ishot-41.jpg
Kuler from Adobe


















Another great resource to create instant color schemes is the free color scheme designer tool:

ishot-42.jpg
Free web tool for color schemes

















Inspiration from photography
Photography is always processed and it is an advantage to know the traditional processing workflow, how toning and cross-processing works. Not that it is a requirement, but it helps to understand how Photoshop works. With the tools listed above, Kuler and the color scheme designer it is easy to pick color schemes from photography as well.

Wating_II_by_fantasiox.jpg
Fantasiox photography
ishot-44.jpg
Kuler result of the photo / left


There is a wide variety of tools out there that can be a timesaver for a professional environment, the list above shows just some free-options.

Regardless if you drape Lego´s from your kid together and make a shot with your handy to get a working palette, or if you watched a movie or if dabbling with oils inspired you to get an idea on how to do this or that digitally...
The important part is to keep on developing a sense for inspiration, where to find it, to keep it and then how to apply that to your work.
It is vital to study how filmmakers, artists and photographer use colors, how nature´s color reflect in different lighting situations and even more important; how we perceive them.

Colors are truly powerful for those who know how to use them, because they can "make" or "break" an artwork.
Monday April 23rd, 2012
What bothers me the most is that I really love the new dark UI, I will really miss it.

After 3-4 weeks of testing Photoshop CS 6 Beta I have to say it is very unlikely that I will make the upgrade, for several reasons: it wasn´t possible to work on the image below without crashing every 15 minutes, without any program running in the background. Often I work in 5000 x 10000 px at 300 dpi, juggling between 50 and 120 layers at a time, this piece was only possible to work in 200 dpi.
Sorry, I´m not used to make myself a cup of coffee when waiting for a transformation to apply, especially with a core i7 machine, I felt like back in the day when working with deluxe paintEmotion: smile.gif
The "Deluxe Paint Feeling" annotation in the title was not a compliment.

screenshot-04-2012-2.JPG
   Back to CS5: The left side shows the dimmed monitor, the image on the right is my personal version of a competition entry

The autosave mode didn´t work correctly, sometimes "Save-As" led to a successful saving process when I clicked on a different tool, sometimes it just crashed when saving the document, and the recovery of the crashed versions were only 1 out of 3 times usable.

I´m used to have between 300 to 400 brushes in my brush panel and I suspect them to slow also the startup down, which is OK, but when starting CS5, with the same amount of brushes it is nearly3 times faster loading.

The other new additions such as the blur gallery with "tilt-shift" and the "content aware move tool" are all good and fine, but I don´t use them, and just for a dark UI such an update...?
My personal conclusion is that it will take again 2-4 versions until it makes sense to think about an upgrade.

For anyone wanting to know if it is a useful tool/upgrade for artists / illustrators, I can say the improvements are minimal and not worth the cost of an update right now if you are using CS4/5. For photographers there is a lot stuff that can save time, I´d say it depends all on the workflow.

The grace period was a nice move Adobe, but I guess it will take a few versions until everything works smooth again and I´ll look back into the next trial to see what´s in store.

But for the meantime I have found a workaround for the bright user interface of PS CS5 (it is bright when you are used to that nice dark GUI of CS6Emotion: smile.gif

When working with a dual monitor setup there is a lightweight tool that is called "Pangolin Screen dimmer" which is free and has the nice option to just dim one monitor down around 30-40%. Like you can see in the screenshot, (normally the white from the browser in the background would be as white as this blog!) I used to move all my tools to the other monitor that is dimmed, this makes working in the evening hours more pleasing to the eyes.

With the shortcut "F" it is possible to cycle through the framing options up to fullscreen mode on the other monitor, setting the background color to a custom dark gray makes color sensitive work a charm.

And now another tip: From Adobe Labs there is a "panel configurator", this tool allows you to put all useful menu options and tools and even code or websites into your panels, here is a nice tutorial on how to do that. That big thing you see there is basically all I need when working in fullscreen mode, it includes the colorschemedesigner which is a free app just like coolorus, I just like that big one better.

Until the dark UI will be in reach, this is a pretty nice alternative.
Happy customizing.

Monday April 9th, 2012
thumb-behance.jpg
Android Legacy
Since there was a decent demand for tutorials about my technique on the tron/cyborg painting I did a few month ago Android Legacy
Today I tried to cover the essential steps in a making-of and how-to on this blog. The suggested requirements are Photoshop from CS3/4/5 a Wacom tablet and it is an advantage if pen tool, brushes and layers are familiar to you, just in case you want to recreate the image. The workshop is for advanced users.

Except for the animation below and the other image on top of this article, you should click on the images to see larger screenshots!

The whole tutorial is published as a 6-page-workshop in the German magazine der bildbearbeiter (former Advanced Photoshop) and is, you can guess it, in German language. But since many of you asked, I negotiated that I am able to publish a part of the tutorial process in English language for foreign readers, unfortunately just not in depth as the printed version, if there are questions to any specific point, feel free to ask in a comment and I explain it.
If you are German and want to read the whole tutorial, bitte hier klicken und das Magazin bestellen.

animation-messenger2.gif
Step 01 / process

Why another android-tron-cyborg-fembot-like painting you may ask? Well, the challenge for an artist is to see things from a different angle.
The idea for the following was inspired by a stock-image from Marcus J. Ranum (first frame in step 01) and was used with written permission for this workshop. If possible I recommend making your own reference or stock-images, but because no one can be gifted in everything, nothing speaks against a collaboration with talented photographers and models.

For commissioned work my workflow is somewhat different and starts usually with a rough sketch. This method of working although allows for a very free approach and also to concentrate on new techniques.
Compositing and the possibility to play with different elements is the kind of freedom I embrace in photo manipulation combined with digital painting.

03.22.JPG
Step 02
With the help of composition™, you can create an entrance into an image, it can be intentionally balanced or create tension through various elements. The Step 02 image shows a variation of the crop I choose for the image to work with. At this stage I have thrown some tubes onto a new layer, to see if my idea would work. Moving the cropped figure around, rotating slightly and scaling are great tools to assist in the compositing stage.

04.1..JPG
Step 03


Since there was little time for the workshop and workshop piece, I had the idea to use a flat background and build it from something analogue to achieve an authentic look.
For this I took and cut some paper boards and findings and draped them into a graphical arrangement like you can see in the unedited shot in step 03, pretty basic handiwork. I made a photograph of it and adjusted that with camera-raw converter into black and white.

04.333..JPG
Step 04
In between I cropped the figure with the polygonal lasso tool from the background, so that I am able to put my newly photographed paper-mess behind the model like in Step 04. If you´re not fond of the lasso tool, my friend Conzpiracy has a nice introduction to the pen tool as a way to cut or remove parts, recommended watch!

From there I concentrated on the background first. Coloring and brushwork is done. Brushes courtesy of Thierry Doizon and Obsidiandawn were used to make the paper look like a sci-fi metal / glass plate with lots of tech built inside  (Step 05) and of course the obsessive use of color changes and layer styles.
Subscribers to the magazine mentioned at the beginning, are able to download the complete background PSD-file to see how it is done layer by layer.

09.999.jpg
Step 05
The tubes in Step 05 were done using the pen tool in Photoshop, the basic technique on how to run a brush on a path can be found in this video resource here.

Now the interesting work starts, the tech parts get painted freehand on the directly on the skin. For this, I have made a simple example to visualize how in six easy steps, the general structure of the patterns look. Unfortunately there is no shortcut for this work, except you have someone else doing it for you Emotion: smile.gif


10.0.jpg
Step 06

Follow this technique in Step 06 for every part you create and the result is always realistic because opposed to manipulating machine parts into the composition, you mold out what is in there, just in a different way. It requires a lot imagination, practice and some digital painting skills to utilize the existing light and shading to create realism. In practice the first part is a rough sketch on the skin to show where I wanted to go with the design like you can see in Step 07.

10.2.JPG
Step 07
The fine design on the skin is more time consuming, but its worth it. If you are good at painting freehand, this will be easy for you.

If you are used to masks and think you can make it this way, you´ll notice the difference in the end.
Masks limit the creative approach needed to create the design directly on the skin. Even a machine is not 100% perfectly assembled, so don´t try to replicate something as perfect as it will never be, the result will be artificial and viewers notice that.


12.3.JPG
Step 08
An interesting twist is the hummingbird, I wanted it to look cyborg-android like too and the same technique was used. On Step 08 depicting the eye of the hummingbird you can see the process with the lighting that is the same process used on the main character. It is vital to make use of layers wherever possible. You should know your layer palette to understand how to work on top of an object, how to add more light to a bright color and how to use layer styles. A good resource regarding how to paint with layers is CTRL-Paint, it´s a free resource with lots of great videos and tutorials!

Seeing this picture I remember that there was another tube, the one the bird has in its mouth, well the same technique from-path-to-brush-stroke took place here and a little more "cut-and-paste" to get the tube between the jaw. The image of the hummingbird can be found on istockphoto. I changed the colors with layer-styles and made the wings look as if they were moving with various blur tools.

The-messenger2.9-web.jpg
Step 09 / final
The final step, after everything is merged down to just a few layers, I work on details, revisions and effects, such as mist, glow, cleaning up of some parts and changes that contribute to the overall coherence of the image.



Tuesday April 3rd, 2012
51blGprqdOL._SL500_AA300_.jpg
Eiko Ishioka 2006
Quite recently, as a birthday present, my wife got this book for me! It is from Eiko Ishioka, you get it as a bargain from Amazon starting at $299 (if at all)

I knew her works long before I got to know her name and I´m really intrigued by the worlds she created mainly for the screen. Reading through the interview at the beginning of the book, something remarkable stands out. Three words of wisdom:

"Being timelessrevolutionary and original” are the three criteria by which she had judged the quality of design works.
Understanding this and the meaning, it looks to me that other great people have used these keywords as well to create their unique selling proposition, such as Steve Jobs. Makes sense to me, Without being an apple-evangelist I have to admit that every product is timeless, revolutionary and original and contributing to their success story.

Back to my initial thought on the interview in the book - I do not agree with the definitions of the interviewer on these three, strong words and I spare you a citation, but submit how I understand them. Surprisingly by reflecting all this, it is the explanation on how I work, without even knowing it.

  • Timeless: When I think about timelessness, I think about culture, the way we interact. Timeless efforts are things we do to survive as well. Timeless design does not distract, it does support. Timeless art inspires you again and again.
  • Revolutionary: Everything that puts the status quo into question. A revolution is not successful if nothing is changed for a better. Checking constantly for improvements and chances to do something better is part of our daily (r)evolution. In terms of art and design it means to me: to combine things that havn´t been tried before, going a path that no one dares to walk, making decisions that will last.
  • Originality: Insisting to represent your own ideals instead of copying existing patterns. In regards to art this point is clear. In terms of personality, originality points at the origin, never deny where you come from, stand behind your decisions and never regret anything as it becomes part of your personality and personality reflects in your deeds.
I think there are many other words that might be helpful to label a bar on which we can raise our skills, but making these three a mark, a benchmark for your work, is a great way to start. And that is the reason why I do share this insight. If more people would put originality, timelessness and revolutionary efforts into their work, the world would be a better place.

Thursday March 22nd, 2012
style-diversity.jpg
You can twist and turn it, but a style is attached to an artist, like a product to a brand.
Or maybe not?

Well, there is some exception to the rule, read further for examples about that matter, but the short truth is:
A style is not as important for an artist, as personality and persistence.

A style can change, a trend can change and if as artist you focus on one style only, chances are that there is one opportunity in your lifetime, but you better don´t miss it if you are just working in that specific direction.
For everyone else it is good to feed and bet on several horses to make the race.

I observed some interesting changes mostly in music and later in visual art. In the metal-music-scene, the former gods of dark sounds and death-metal ( at least where I come from) were Paradise Lost in their humble beginnings. Over time they changed their style and in between some songs had more in common with Depeche Mode than anything else. A similar transformation has happened to Tiamat. For some fans this was an unvorgivable act, but others grew on them.

Not everyone has the ability of a chameleon like Madonna to redefine themselves and their style in every decade, but no one needs to. The obvious shift from underground metal to pop seems commerce driven and in most cases it is. Actually there is no problem with that, in my opinion Green Day has clearly benefited from that, while others: Amy Whinehouse and Kurt Cobain were never made to be famous.

I think it is an inside-out thing, it doesn´t help to reach popularity with a rocket-train if your inner self is not yet ready for it.

In a much smaller scale, a dimension where I live in, there are artists who have gone through similar transformations as depicted above. Theodoru Badiu and David Ho are perfect examples, I loved their style when I first encountered art works of these great artists online some years ago. Now they have dramatically changed, maybe because of commercial demand maybe because of personal taste. I will always respect them for sharing their work with others even if I can not relate to the new works.

But right after writing this, I realized that I have changed too, maybe in a different direction, it occurs that we met at a time that was just right and we were going into different directions from there. This happens with relationships as also with taste in music and art.

When I started out doing art, I had no clue what I should do, I always admired the female shape and as long as I can paint those from time to time, I´m a happy man. But now I figured, that starting out with different styles was the best thing to do.

From my time at the art center until now, there is an inner force that keeps me expanding into various realms. I´m not sure, whether if it is a force or a seduction. When I look at other artists work that I find adorable, there is always something I want to recreate. Luckily never the desire to copy, just the idea that I admire how Donato Giancola paints chrome or the way Dan Dos Santos describes light refraction on skin or the way Dave McKean manages to merge different elements into one piece.

This began to get a habit, one that helped me to get better instead of giving up. A habit that allows me to apply an observation to any assignment and not just a certain situation, what a relief! I learned how to analyze certain things instead of just copying the effect to thousand other images that look all the same. It is the aim to stay original. Maybe I´m not making a fortune out of this as artist like others do, but this has its advantages too: I´m there for the long run.

Other major advantages are, that I can embrace a wide variety of assignments, I still have new areas to get better at, and there is always a different demand. As someone being open and known for keeping up on trends it is easy to change a portfolio quickly if a few pieces to that area simply exist and only a few newer ones are required. Another relief.

So I began to realize that style diversity is just a part of the process in the long run.
I have learned to embrace new categories as challenge, as long as I can meet up with my standards and as long as I find myself in the images I create, why not?

Here are some examples of styles I foster:

anime-manga-style.jpg
Anime / Manga colored drawing style

anthro.jpg
Anthro (anthropomorphic) digital airbrushing

belles-lettres.jpg
Belles Lettres painterly and narrative illustration style

caricature.jpg
Caricature and exaggerated portraiture

children-book.jpg
Children book illustration

dog-portraiture.jpg
Dog (or animal) portraiture

fantasy-art.jpg
Fantasy art and high-fantasy art

graphic-style-photomanip.jpg
Graphic style photomanipulation

mythology.jpg
Mythological creatures, mixed media

organic-photomanip.jpg
Organical photomanipulation style

pin-up.jpg
Pin-up digital airbrush style

plant-portraits.jpg
Plant and trans-genetic (sci-fi) portraiture

sci-fi.jpg
Sci-fi (Science-Fiction) illustration, painting and airbrushing

sculpture-and-derivative.jpg
Sculpture, and digital derivative of sculptures

steampunk.jpg
Steampunk illustration, mixed media involved



Milton Glaser brought it to the point:
What is required in our field, more than anything else, is the continuous transgression. Professionalism does not allow for that because transgression has to encompass the possibility of failure and if you are professional your instinct is not to fail, it is to repeat success. So professionalism as a lifetime aspiration is a limited goal.


I think as artists our aspirations should always allow for 50% experiment and 50% professionalism, an equilibrium that is acceptable by both, clients and artist is a healthy goal.



"Consistency is the last refuge of the unimaginative."




Tuesday March 13th, 2012
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Gaga
Everyone has Drawbacks or disadvantages due to different circumstances in our lives, but it´s on us to change our view about them, or better said: turning them into assets.

The image shows an explanatory example of this topic, it is told that Lady Gaga was a roadie for Iron Maiden, once upon a time. Things that would make everyone else look like a complete dork somehow complimenting her appearance.

This post should be a motivator to carry on with whatever you do. If you have two healthy hands, a rough vision, some kind of talent, this post should help you push the envelope by unleashing potential that might hold you back now.

Bullet post alert:
  1. Attitude and perception: Be remarkable when it is least expected!
    There are many times in our lives when we meet others and very often transactions go smooth, we know how people behave when everything is well, but this is not how people remember you. People, especially clients remember you when in a situation of stress or helplessness, you were the one that put a mood of calmness and outcome-orientation in a project where others would have given up.
    This counts for business relationships as also friendship. Like in a friendship, no one can give a guarantee that you stay friends forever, but in business this attitude can come back to you in a positive way. For me it did, several times now.
  2. Boundaries of a home-office freelancer
    Regardless if you have a flat, a house or just a cellar to work, there is still household to do, even more if you have kids. People think it is great to be able working from home but it requires a lot of discipline to dress for work and use social-media to show up, especially when no one else is around. I changed all my communication to email and social media (not chat). If you think freelancing, working from home as parent is difficult, AS a parent, I can say it all depends on organisation and communication, I reduced phone calls to a minimum, which means twice a week for important calls. Everything else goes through email.
  3. Make yourself interesting
    The most challenging thing is to find something people might find interesting about you, in fact so interesting that they keep telling others about it - but it havn´t has to be something obvious. If you apply for a job position (and I talk about a job you really, really want) it will not going to help you to show up in that expensive dress, give the job interviewer something he really wants. If you are starting out as artist and want to apply for an internship by a reknown arist of your genre give him something, an opportunity that he can´t pass up, like managing all phone calls for learning something in return. There is a wide variety of things that are interesting about us, it is vital to find these and turn them out so others can see their benefits when dealing with you.
  4. Different styles are good for you
    You think you have a burden, because you work in different styles and hence look like a generalist to others? Think twice: It might take you longer to hone your different skills, but opposed to someone who does paint all the same things their entire live for a living, you have the benefit of a variety of work. Concentrate on two or three strong styles at a time and keep up portfolios of them. When the demand for one style grows you can keep producing more of this or to relax you can do something totally different and add it to your other portfolio. If you start out this way, people will not be surprised to see something fresh from you, they expect it. If you start out just with an ink-comic style and after years of just posting that, people might wonder when you start showing watercolor paintings.
  5. Get rid of passive mode, turn active mode on
    If your drawback is an addiction to video-games or television, I really can´t help you but to say that you have to make a decision. Anything that makes you passive can get into your way of creating things, creative things, or things people talk about. Get rid of the passive mode and turn your active mode on, it isn´t necessary to make sports or exercises for this, but make it a habit to find out which artists are responsible for the concept-art of this game, that movie, and so on... this can be a start. Watch making off´s instead of just the movies, try to visit museums instead of the football game, do more of things that make you feel good. And don´t try to tell me that watching T.V. makes you feel good.
  6. Persistence is more powerful than talent (to some extent)
    Don´t misunderstand this sentence, talent is important, it separates you from the crowd, but not being able to market and communicate your skills will make you a paperboy or assembly worker. Persistence in communication, marketing and learning are necessary to survive in the long run. There are a lot artists out there who do mediocre stuff but make a good living from just doing so, I dare to say that they are strong in the communication and marketing aspect and show a necessary persistence.
  7. The burden of part-time freelancing
    Do you think you have a hard time because you have a day-job to pay the bills and do freelance work in your spare time? I know you, but what seems as double life is maybe a preparation for the real case. I worked a day job, studied part time and did freelance work besides, so I know what I´m speaking of, this experience helped me to make the right decisions when I stepped into the full-time freelancing business, because I knew what I wanted and what not.I learned what methods work and which had to be replaced by better techniques.
  8. You are not good enough
    This is the most overrated thought, and worse; self-affirmation ever. To be not good enough can be changed, but it takes dedication, time and passion, if these three components are inherent you have good chances to GET BETTER! If you are not good enough, but have to make a living as artist somehow, connect with artists that are better than you, learn from them, work FOR them, get to know their methods, help them improve their business. You might have a good idea how to market something, have made experience with a medium, that can SAVE THEM TIME, and so on. you see, being not good enough is an excuse and a bad one.
  9. Lack of self-awareness 
    Be it due to education or your nature, a lack of self-awareness is equally bad for your health and relationships, than an exaggerated self-assurance. If you´re suffering from the former, there is a help, not an easy, but there is help: surround yourself with people who are naturally strong in self-awareness. Be it friends, mates, in a relationship or friendship doesn´t matter, it will take time, if they care for you, you´ll learn to take more responsibility over time, try out new things you´ve never done before, doing this with self-aware friends is a great way to get better at this, plus you have great things to share and eventually a story to tell. Relationships are vital, a good friendship is a benchmark where you can often get feedback from peers, accept hard but constructive critique and seek people who are willing to push you, if no one cares what you do, that is a very bad place to be. But also it helps to be no Sissy when it comes to receive critique.
  10. The money issue
    Freelancing as also doing art for a living is not necessarily a story about starving artists. The typical thing the public assumes is that the art is a luxury good and either you make it, or die trying. Fact is that art is more present than ever; from video games, movies, label designs to clothes, cars, and as therapy, etc. Art is more used in our society than ever before to communicate and to transport messages and feelings. With the internet there are more chances than ever for artist to succeed. The only thing is to know what you want. You can´t believe that just making your art will make you rich, you have to create a following first, however you make this, it is your choice, offering solutions as illustrator is a great option, from there it is possible to generate great contacts to publishers and authors. If you are in the situation of plunging into the freelance business, it might be a good advice to have some savings to cover at least a year without income or better have a spouse with a fixed income. The money you will make with your art is depending on how much you do, how good you market yourself and how you are perceived by others. If you are authentic, creative and original ,chances are good that after 3 years you can make a good living from the arts as it was in my case.
I hope these ways and tips are encouraging and helpful. IF there are any additional drawbacks that I have forgotten, let me know them in a comment and I´d like to provide a helpful answer.
Thursday March 1st, 2012
Heavy-metal-thunder-final-web.jpg
I realized that I didn´t post a painting process here in a while. Actually I have utilized tumblr as sketchbook for insights in my process, but sometimes it is better to show a process coherent as a whole. This isn´t a tutorial, but I try to explain as much as possible and if you have questions to any of the steps below, I´d be glad to answer them!

One very recent character-driven cover artwork I did was for Kyle Stiff and his Heavy Metal Thunder book. It is kind of a different story, because it is a 'choose your own adventure' styled book, but... you better read on Amazon what this genre or better said; the book is all about.


The title as also the description he gave me was all directing towards heavy metal, but mostly targeted at the physical representation.
The main character "Cromulus" is a mix of El Topo and Rasputin type of persona and a soldier, nicely packaged in a black-armor, equipped with pretty archaic weaponry and a jetpack on his lonesome journey through outer space.

Cromulus-concept-rough1.jpg
1.) Character / armor concept

1.) The first rough draft was merely a concept sketch, an approach to find out in which direction I should go with the armor, weaponry and especially the jetpack design.

Cromulus-concept-rough2_small.jpg
2.) Stance and jetpack studies
2.) The stance above is based on the idea that the cover should reflect the jetpack as much of a burden as it is a display of power. The sword and the gun are placed in a position that allows the eyes to flow into the image from the lower left corner, leading towards the title, back to the character and author name.

hmt-preview-cover-sketch1.jpg
3.) Crop and sketch based on given specs.

flow.jpg
3.1.) Eye-flow-plan
3.) The sketch I have done on pencil and paper was scanned into Photoshop. I used the polygon-lasso to select just the figure and placed it above a digitally sketched background. The aspect ratio used is a 6x8 format, which is quite good for later use as e-book which is around 600x800px, so that there is plenty of space above the character for typo. The idea that developed in this stage was, that he stands in front of a wall and on the left there is still space that shows the interior of a ruin / uninhabited spaceship.
3.1.) This is an Eye-flow-map (more info here), it is possible to engage a specific eye-flow with lines, contrasts and various other composition techniques, no one can guarantee that it works as intended, but it is always good to have a plan, instead of hoping the best for a good outcome.

hmt-preview-cover-sketch1.1-typo.jpg
4.) Scene sketch with typo
hmt-concept-sketch-color-rough1.jpg
4.1.) Further developed scene with typo
4.-4.1) To see if there is enough space, I added the typo as a "mock-up" at this point, because now it is still possible to change anything. To get a better impression of the weight the font has and the image, I added some shading and contrast to the painting. Right now there are some flaws that show up, which were not that  visible before, such as the head size and the stance which looks more burden than powerful and his right arm that looks too short.

hmt-concept-color1.2-small.jpg
5.) roughly colored version
5.) In this stage, his right arm still looks weird, but now it haz color! I changed the stance and added a complete layer-group to add colors and some lighting effects. Custom-brushes were used at the bottom, lighting on the character was essential to show the coldness of outer space on the one side and some mysterious blood red on the right side. From a technical point of view; there is a color-layer-group behind the character for the background only, since I have separated the character from the background (like mentioned before). There is also another group of colors on top of the character, in step 5.) it consists only of lighting with red and blue (Check 7.1.) for the layer palette how this actually looks).

hmt-concept-color2.1-web.jpg
6.) This colored sketch shows the refinement as a whole
hmt-concept-color2-cut.jpg
6.1.) This map shows the hot spots where the most work went into
6.-6.1.) These two images show where the most work went to refine the whole painting. We are getting closer but still: "way to go".

hmt-concept-color2.4-web.jpg
7.) This step shows my workspace which is a bit bigger than the actual image

layer+palette.JPG
7.1.) Cluttered layers in uncluttered groups

7.) This step shows a bit more of my workspace area, which is actually bigger than the image itself, for mixing colors, brush tests and temporary reference image placement. I always keep the character separated from the background, until the image is 90% done. So at this stage I have made a duplication of the character layer and made it about 20% darker, then I erased the parts that should stay brighter, to add depth and more contrast to the lighting, this is visible if you compare the version 8.) with 6.) .
7.1.) This shows my layer palette at this point, still a bit messy, I´m used to reduce layer groups, once they´re approved. To keep safety while working back and forth, I save different versions every now and then, so I can import a layer group from a previous version to go back if necessary.


Heavy-metal-thunder--pre-final.jpg
8.) Added detail and color adjustments
8.) This piece shows the almost finished artwork, it is clear where the main work went; the face expression as also the details in background and the lighting from the sides, plus a vignette layer to change focus to the upper half of the work. But still, there are sime minor things that separates this from being a final work.


Heavy-metal-thunder-final-web-wo.jpg
9.) Added fog, frozen blood and depth-of-field...
close-up1.jpg
9.1.) Close up #1
close-up2.jpg
9.1.) Close up #2

close-up3.jpg
9.1.) Close up #3
close-up4.jpg
9.1.) Close up #4
9.) Fog, frozen blood on the sword and depth of field to the background add the drama I was going for, another fancy effect are the various lights that are visible on the armor and jetpack, the i-tip is the black smoke on the gun, which is only visible in the version without typo.
9.1.) These are some close-up´s, pretty self-explanatoryEmotion: smile.gif

Heavy-metal-thunder-final-web.jpg
10.) Final version of the cover art with typo

10.) This is the final version with typo, it shows that the font, bolt and the limited typo effects go well with the sci-fi theme.

 I hope you liked this digital painting walk-through, check out the others here and here too.
Comments are always welcome.